Powering a positive global impact

Sustainability Brands

01. Good design is good business

Design / visual branding

We help organizations in the sustainability sector develop & execute marketing strategies that deliver measurable goals, resulting in greater demand, increased revenues and enhanced reputation among target constituencies.

02. RNN for the future

About the project:

RNN is a multi-media platform dedicated to advancing the three major principles of sustainability: environmental quality, economic prosperity and social capital.

This is an example of how we deliver a first draft/conceptual phase branding or re-branding pitch to our clients. Unique intellectual capital is invested in each graphic design project, adding lasting value to ongoing creative counsel from our team of experts.

03. TOMRA NORTH AMERICA

Ad Campaign Design.

TOMRA North America is a world leader of reverse vending solutions for collecting, reusing and recycling cans and bottles with over 75,000 installations worldwide.

TOMRA’s goal was to expand brand awareness in an effort to increase the number of their RVMs in bottle bill states (CT, MA, ME, MI, NY, VT).

Another goal was to continue to generate exposure of their reverse vending technology as it relates to recycling solutions both on a national and global level.

04. TOMRA NORTH AMERICA

Results.

As a result of our PR and social media strategy, we have generated an increase in media coverage both on a national and local level and increased fan engagement on Facebook and Twitter. As we move forward in 2018, we anticipate a significant spike in brand awareness as we develop and launch the first annual TOMRA Recycling Insights & Trends Report based on results of a consumer survey that TOMRA is commissioning prior to Earth Day 2018.

05. What is biopower? Brand strategy and development

Increase crop yields with less time to maturity, safely.

Biopower is an inert bioceramic compound that when placed in proximity to agricultural grow plants delivers powerful ongoing benefits.

06. Graphic design support

RRS (Resource Recycling Systems)

Fastlane offers specialized support for companies with established branding, enhancing their visual identity while maintaining brand consistency. Our creative team works closely with in-house graphic design teams, bringing a fresh perspective to elevate their projects. We don’t just follow the established guidelines; we embrace the core elements of the corporate identity and look for opportunities to evolve and extend them in innovative ways. By providing collaborative support, we ensure that our input complements internal efforts, driving the brand forward while respecting its foundational values and aesthetics.

07. EV For the environment

It’s electric!

Rebranding electric vehicle companies requires a strategic effort to align with the evolving values of sustainability, innovation, and technology. As the market becomes more competitive and eco-conscious, companies must shift their focus from being simply “electric” to embodying a vision of a cleaner, smarter future. This involves redefining corporate identities, updating logos, messaging, and design to highlight not just environmental benefits, but also performance, style, and reliability. By repositioning themselves as pioneers of mobility and environmental stewardship, these companies can better connect with modern consumers who prioritize both eco-responsibility and cutting-edge innovation.

08. Stormwater Management

R&R Re-Brand

Enthusiastic and experienced environmental engineers dedicated to navigating complicated stormwater management laws, avoid expensive violations, and ensure the safety of our water, planet, and its inhabitants.

09. Forest protection financing

emergent

Rebranding companies dedicated to “mobilizing the power of the private sector to protect Earth’s forests” involves crafting a narrative that balances corporate responsibility with environmental stewardship. The goal is to position these companies as key players in global conservation efforts, showcasing their ability to drive real-world change by leveraging private sector innovation, resources, and influence.

10. Graphic / web design & messaging

eNow

eNow helps commercial trucking, RV and boat owners and operators reduce total cost of ownership and become more comfortable, compliant and environmentally responsible. eNow’s systems create everlasting energy for the vehicle or vessel and its auxiliary equipment. The result is zero idling, increased driver satisfaction, significant emission reduction; and dramatically decreased fuel, road service and battery replacement costs.

Nature’s Garden
RSI
Nature’s Garden
RSI
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