Good design for the win
Sports & Entertainment Brands
Services
Investor Readiness, Branding, Graphic Design, Website, , , Event MKTG
Industries
Lifestyle, CPG and Retail, Sports, Entertainment
Office
USA
01. Branding
Sports Business Institute
Our branding work captured the dynamic and professional essence of the institute, creating a strong visual identity that resonates with the sports community and aligns with the institution’s mission to develop the next generation of sports industry leaders.
02. Philanthropy + Soccer
Dunga
Fastlane had the privilege of designing the brand for Dunga’s charity foundation. Dunga, a legendary figure in Brazilian soccer, is best known for captaining Brazil’s national team in three FIFA World Cups, including their victorious 1994 campaign.
After retiring from playing, he transitioned into coaching, later becoming the head coach of the Brazilian national team, where he continued to contribute to the sport by nurturing young talent.
Beyond his remarkable soccer career, Dunga has made a significant impact through his philanthropic efforts. He founded a not-for-profit initiative aimed at helping impoverished communities in Brazil, with a focus on providing support and resources to those in need. Fastlane was honored to create a brand identity that reflects Dunga’s commitment to using his platform for positive change, both on and off the field, and his enduring legacy in Brazilian soccer and social causes.
02. Game Changing
United Basketball League
The United Basketball League (UBL) was founded with the goal of providing a professional pathway for the 99.9% of high school basketball players who don’t make it to the NBA, WNBA, or other major leagues.
With over 500,000 boys and 400,000 girls playing basketball at the high school level in the U.S., and only a fraction making it to professional leagues, the UBL offers an alternative. Its mission is to develop local talent and provide them with a platform to pursue their professional dreams domestically, without the need to go overseas or get lost in the minor league system. The UBL’s approach is to create a community-focused organization that supports athletes throughout all stages of their career, complementing the existing NBA and international markets.
Fastlane played a key role in bringing the UBL’s vision to life by providing graphic design and website design for the venture. The branding and online presence created by Fastlane reflect the league’s mission of empowering local talent and building a community-based development system. The UBL strives to offer a streamlined development path, giving the nearly 900,000 boys and girls dreaming of a professional basketball career a real opportunity to grow and succeed.
Beyond his remarkable soccer career, Dunga has made a significant impact through his philanthropic efforts. He founded a not-for-profit initiative aimed at helping impoverished communities in Brazil, with a focus on providing support and resources to those in need. Fastlane was honored to create a brand identity that reflects Dunga’s commitment to using his platform for positive change, both on and off the field, and his enduring legacy in Brazilian soccer and social causes.
04. Brand development
Baller social
Fastlane played a pivotal role in the brand development of Baller Social, a startup poised to revolutionize the social media landscape by uniting artists, athletes, and their fans. Recognizing the unique vision of Baller Social to combine the best features of existing platforms, Fastlane focused on creating a strong brand identity that would resonate with potential investors.
Fastlane began with comprehensive market research to understand Baller Social’s target audience and the competitive landscape. This research informed the development of a unique value proposition that highlighted the platform’s ability to foster authentic connections between creators and fans. Fastlane positioned Baller Social not just as a social media app, but as a vibrant ecosystem that champions creativity and engagement.
05. Graphic user interface design
Baller Social App
06. Mothers of professional basketball players
Sports as a unifying force for good
Fastlane developed a comprehensive glossary book for the “Mothers of Professional Basketball Players” event, aimed at empowering the mothers of athletes with essential knowledge about managing their sons’ financial futures.
Recognizing that financial literacy is crucial for both athletes and their families, Fastlane sought to create a valuable resource that would provide guidance and clarity on various financial topics.
06. Graphic design support
Spotify Brazil launch
Fastlane’s deep connections to Brazil, particularly through its Brazilian graphic designers and creative director, positioned the company as a key design partner for Spotify’s official launch in the country.
As part of the event, which featured Brazil’s most prominent celebrity musicians, Fastlane was tasked with creating custom design elements to celebrate the occasion. A standout feature was the custom-painted Skullcandy headphones, a unique gift for each celebrity in attendance. These one-of-a-kind headphones, personalized by Fastlane’s talented team, symbolized the fusion of music, art, and culture that marked Spotify’s entry into Brazil’s vibrant music scene.
06. Roger Gracie Academy Branding
Roger Gracie Academy branding
A remarkable 100 members on opening day.
Thanks to Fastlane’s innovative advertising design—setting a new standard in the Jiu-Jitsu industry—the Academy launched with an impressive 100 members, all of whom signed up in the months leading up to its grand opening. Just six months later, the Academy is approaching 200 members.
07. Video
Fastlane designed and produced a series of video ads that were published on social media, driving traffic and increasing new signups. The team handled every aspect of production, from script development to gathering footage, photos, and creating graphics.
High-end design is often missing in the Jiu-Jitsu and martial arts industry, but Roger Gracie Academy stood out by delivering an unprecedented level of graphic design quality, breaking through the clutter in this crowded field.
08. Website
Website as a sales tool.
Like all other corporate collateral from the Academy, the website provides a consistent and uniform user experience. It offers an abundance of educational content and information tailored for both parents and adults. Thanks to its superior user experience compared to most academies in the industry, it has successfully generated leads and signups.
04. Client testimonial
“Working with Fastlane on the branding and creative direction for the first Roger Gracie Jiu Jitsu Academy in America was an incredible experience. From the ground up, they captured the essence of what Roger Gracie Jiu Jitsu stands for—excellence, tradition, and innovation. The visual continuity they achieved, from the Academy’s design to the website, social media, and merchandise, created a seamless and powerful brand experience. Their attention to detail, creativity, and understanding of our vision made all the difference. We couldn’t have asked for a better partner in launching this milestone for the Roger Gracie legacy.”
