Top chef & Top shelf

Food & Beverage Projects

Services
Investor Readiness, Branding, Graphic Design, Website, , Ad Campaign, Event MKTG
Industries
Lifestyle, CPG and Retail, Sports, Entertainment
Office
USA

01. TOP CHEF & TOP SHELF

ManÍ

Fastlane was tasked with designing and developing the website for Maní, one of the most sophisticated restaurants in Brazil, owned by world-renowned celebrity Chef Helena Rizzo.

For this project, Fastlane embraced and extended Maní’s existing brand, creating a digital experience that reflects the elegance and culinary excellence of the restaurant. The result is a website that seamlessly blends design and functionality, offering users a taste of Mani’s refined atmosphere and Chef Rizzo’s unique culinary vision.

02. TOP CHEF & TOP SHELF

Asian Mart

Fastlane developed the brand for Asian Mart, a subsidiary of HMart, one of the largest Asian supermarkets in America.

The branding focused on capturing the essence of modern Asian culture while ensuring a unique identity that distinguishes it from its parent company. By blending traditional elements with contemporary design, Fastlane created a visually appealing brand that resonates with both long-time customers and new generations.

03. TOP CHEF & TOP SHELF

Foodtown

Fastlane was tasked with designing signage for Foodtown to bring a farm-to-table look and feel to the store.

The design incorporated natural elements such as earthy colors, rustic textures, and imagery of fresh, locally sourced produce. By focusing on this aesthetic, Fastlane aimed to create a more organic, wholesome atmosphere that reflects Foodtown’s commitment to fresh, sustainable food choices, enhancing the customer experience and aligning the store’s visuals with modern consumer values.

05. TOP CHEF & TOP SHELF

Crispy Green

Fastlane rebranded the Crispy Green freeze-dried fruit brand with a vibrant, eye-catching approach, transforming the logo, corporate identity, and packaging into a bold statement of health and flavor.

The new logo embraced vibrant colors to reflect the brand’s fresh, natural essence, while the corporate identity took on a playful yet modern edge, blending wellness with excitement. Fastlane infused the packaging with pop art influences, using bright, bold colors and dynamic, graphic elements to make the products stand out on shelves, appealing to both health-conscious and design-savvy consumers.

To maintain a cohesive and energetic brand presence, Fastlane also developed a comprehensive Brand Standards Guide, detailing the use of the vibrant colors, pop art-inspired visuals, and consistent messaging across all marketing materials.

Excerpts from the Brand Sandards Guide below.

View more Crispy Green work

06. TOP CHEF & TOP SHELF

MAdo

Fastlane was tasked with delivering a comprehensive brand extension, graphic design, social media, and investor readiness support for MADO, a healthy energy drink that features Astaxanthin—a unique ingredient known for its powerful antioxidant and anti-inflammatory benefits. The project’s creative goal centered on visually communicating energy, vitality, and health through vibrant use of color and dynamic brushstrokes.

The design strategy emphasized bright, energetic hues that reflect the natural and rejuvenating properties of the drink. Fastlane’s graphic design team incorporated bold, sweeping brushstrokes to symbolize the flow of energy, connecting the visual elements to the drink’s promise of sustained, healthy energy throughout the day. The product’s packaging was designed to be eye-catching and memorable, resonating with health-conscious consumers seeking both aesthetic appeal and nutritional value.

View more MADO work

06. TOP CHEF & TOP SHELF

NAture’s Garden

Nature’s Garden firmly believes that taste should never be compromised in the pursuit of wellness.

That’s why, with the expert rebranding from scratch by Fastlane, they are passionately dedicated to reshaping snacking norms with their innovative creation of delicious, “better-for-you” functional snacks, embodying the philosophy of “Snacking with Purpose.”

In a world filled with standardized and inauthentic options promising the key to unlocking your health, Nature’s Garden, reimagined by Fastlane, remains unwaveringly committed to being a reliable, approachable, and authentic source of natural and healthy snack products.

View more Nature’s Garden work

04. TOP CHEF & TOP SHELF

El Jefe: Texas Tequila

Fastlane designed the branding for El Jefe, a Texas-based tequila brand known for its three distinct varieties.

The branding captured the bold spirit of Texas and the rich heritage of tequila, blending rugged, southwestern elements with a sophisticated edge.

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