Freeze dried fruit snacks
Fastlane rebranded the Crispy Green freeze-dried fruit brand with a vibrant, eye-catching approach, transforming the logo, corporate identity, and packaging into a bold statement of health and flavor.
The new logo embraced vibrant colors to reflect the brand’s fresh, natural essence, while the corporate identity took on a playful yet modern edge, blending wellness with excitement. Fastlane infused the packaging with pop art influences, using bright, bold colors and dynamic, graphic elements to make the products stand out on shelves, appealing to both health-conscious and design-savvy consumers.
To maintain a cohesive and energetic brand presence, Fastlane also developed a comprehensive Brand Standards Guide, detailing the use of the vibrant colors, pop art-inspired visuals, and consistent messaging across all marketing materials.
Excerpts from the Brand Sandards Guide below.
