Fastlane Launches FitVisible Business Unit to Provide Competitive Advantage for Fitness, Health, and Wellness Brands
Veteran-Led Strategic Branding and Growth Marketing Firm Enables Clients to Separate Themselves in a Crowded Market
Little Falls, NJ – November 20, 2024 – Fastlane, a full-service branding and growth marketing firm, today launched FitVisible, a forward-looking, AI-infused, competitive intelligence-heavy business unit focused on amplifying today’s emerging and leading fitness, health, and wellness brands. This exciting new practice will enable startups and early-stage ventures with breakthrough products and services to move faster with more efficiency, resulting in not only healthier business operations and bottom lines, but also healthier lifestyles for targeted, end-user communities.
“I’m thrilled to introduce FitVisible and embark on our mission to become a highly recognized and sought-after partner for health and wellness brands looking to grow and differentiate themselves in the market,” stated Ryan Siss, Partner and Executive Director of FitVisible. “It’s an exciting time to be part of the industry as more consumers, particularly younger generations, continue to explore and invest in their overall health. I believe FitVisible has the team to enact real change in consumer health through close collaboration with our valued partners and clients.”
FitVisible differentiates itself from other branding and marketing agencies by housing best-in-class marketers who are also fitness and wellness professionals or enthusiasts and, therefore, have a unique and deeply grounded perspective of the industry. The company anticipates meeting high demand given the global wellness economy’s updated valuation of $6.3T in 2023, up 25% from 2019, according to a recent Global Wellness Institute Report.
FitVisible was founded on four core pillars:
Market Differentiation – Define what makes our client’s brand different, built on addressing prospect and customer challenges.
Tech Innovation – With the hyper-expansion in AI tools and adoption, along with existing technology and solutions, we align “right fit” solution MVP and phased roadmaps with business and marketing goals.
Community Building – Create engaging content and opportunities that help our client’s audience build a stronger connection with the brand.
Customer Engagement – Identify and remove any friction within the customer journey to provide a seamless user experience that results in repeat business and loyal customers.
Enhance your Brand Messaging and CLOSE more Sales Opportunities!
Here’s what you need…
Competitive Messaging Analysis – You versus your competition: target buyer, challenges you solve, top differentiators…
Differentiation Discovery – 10 verifiable factors that make your business stand above the rest
New Brand Messaging – Positioning statement and key messages that scream differentiation
We’ve helped over 75 businesses successfully carve a positioning niche in their market place.
FitVisible is a branch of the Fastlane family, a global branding and growth marketing agency that helps maturing businesses achieve market dominance through cutting-edge digital marketing strategies. Among other verticals, Fastlane has more than 20 years of experience in the health space, enabling FitVisible to leverage its strong background and capabilities for current and future clients. Both founders of Fastlane, Chris Faust and Eduardo Pires, are helping to lead the charge.
“Fastlane is fortunate to have gained a tremendous amount of specialized knowledge and expertise, partnering with companies that have become leaders in their respective industries. I’m excited to see the impact we’ll make for clients with a brand that’s laser-focused on health and wellness,” added Chris Faust, Founder and CEO of Fastlane. “FitVisible has been built from the ground up to identify and elevate the voice of key players that will play a pivotal role in shaping the industry and consumer market in many years and decades to come.”
FitVisible’s executive leadership team has over 50 years of combined experience. To learn more about the company, its founders, and a portfolio highlighting current and previous client work, visit www.fitvisible.co or email us at hello@fitvisible.co.
About FitVisible
FitVisible is a forward-looking strategic branding and growth marketing firm that partners with fitness and wellness brands to redefine the next era of health. As professionals in both marketing and fitness, FitVisible’s unique perspective arms its clients with highly tailored solutions and go-to-market strategies that drive market differentiation, tech innovation, community-building, and engaged customers. To learn more about how FitVisible builds brands that inspire, engage, and transform, visit www.fitvisible.co.
